Tribal marketing connects brands with communities of like-minded people and provides them with goods and services that align with their shared values. When done correctly,…
welcome to MKTGsquad
pioneers of augmented reality and social media research
Dr. Joachim Scholz
Assistant Professor of Marketing
Cal Poly, San Luis Obispo
MKTGsquad co-founder & editor-in-chief
We are a network of marketing professors who are passionate about exploring emerging technologies and strategies. As experts in our fields, we guide today’s and tomorrow’s business leaders through analysis and case studies that are grounded in academic research.