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Meditations on Customer Experience Design

4 Key Takeaways for Experiential AR Marketing

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5 Things Marketers Need to Know About Augmented Reality

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pioneers of augmented reality and social media research

Dr. Joachim Scholz

Joachim Scholz

Assistant Professor of Marketing
Cal Poly, San Luis Obispo
MKTGsquad co-founder & editor-in-chief

Dr. Andrew Smith

Andrew Smith

Assistant Professor of Marketing
Suffolk University, Boston
MKTGsquad co-founder & AR editor

We are a network of marketing professors who are passionate about exploring emerging technologies and strategies. As experts in our fields, we guide today’s and tomorrow’s business leaders through analysis and case studies that are grounded in academic research.

Award Winning Research

Our seminal research article on augmented reality marketing won Business Horizons Best Paper of the Year Award Free Download