Marketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…
welcome to MKTGsquad
pioneers of augmented reality and social media research
Dr. Joachim Scholz
Assistant Professor of Marketing
Cal Poly, San Luis Obispo
MKTGsquad co-founder & editor-in-chief
We are a network of marketing professors who are passionate about exploring emerging technologies and strategies. As experts in our fields, we guide today’s and tomorrow’s business leaders through analysis and case studies that are grounded in academic research.