In the Summer of 2016, Niantic’s Pokémon Go became a veritable cultural phenomenon. During its debut week on the app store, the app had 7…
welcome to MKTGsquad
pioneers of augmented reality and social media research
Dr. Joachim Scholz
Assistant Professor of Marketing
Cal Poly, San Luis Obispo
MKTGsquad co-founder & editor-in-chief
We are a network of marketing professors who are passionate about exploring emerging technologies and strategies. As experts in our fields, we guide today’s and tomorrow’s business leaders through analysis and case studies that are grounded in academic research.