4 Key Takeaways for Experiential AR Marketing
byAugmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
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4 Key Takeaways for Experiential AR Marketing
byAugmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
pioneers of augmented reality and social media research
Dr. Joachim Scholz
Assistant Professor of Marketing
Cal Poly, San Luis Obispo
MKTGsquad co-founder & editor-in-chief
Dr. Andrew Smith
Assistant Professor of Marketing
Suffolk University, Boston
MKTGsquad co-founder & AR editor
We are a network of marketing professors who are passionate about exploring emerging technologies and strategies. As experts in our fields, we guide today’s and tomorrow’s business leaders through analysis and case studies that are grounded in academic research.