How to win at gamification with augmented reality marketing
byGamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…
March, 2017
Emotional Branding In The Age Of Augmented Reality Marketing
byThe secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…
Can Augmented Reality revolutionize nonprofit marketing?
byNonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…
Can AR win over customers struggling with high-stakes purchases?
byWhether it’s a car, home or wedding dress, high-stakes purchases can have a tremendous impact on our lives. With such big commitments, consumers want…