Reengineer Transmedia Storytelling with Augmented Reality
byWhat if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…
February, 2018
How Augmented Reality can Reinvent the Shopping Experience
byDigital technologies are transforming the retail shopping experience. However, retailers are oftentimes not sure how to implement digital technology into their marketing mix. As…
Augmented Reality in Social Media: the Future of Advertising
byAugmented reality has changed the game of social media advertising. When used well, it can enhance consumers’ experience with your brand. The key to…