Reengineer Transmedia Storytelling with Augmented Reality
byWhat if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…
What if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…
Digital technologies are transforming the retail shopping experience. However, retailers are oftentimes not sure how to implement digital technology into their marketing mix. As…
Augmented reality has changed the game of social media advertising. When used well, it can enhance consumers’ experience with your brand. The key to…