MarketingSquad - Marketing Squad
  • Home
  • Follow
  • Topics
    • Augmented Reality
    • Social Media
  • Squad
    • About MKTGsquad
    • Meet the Squad
    • Join the Squad
  • Research
  • Contact
Andrew Smith

Andrew Smith

Visa conveys brand meaning with AR
Augmented Reality June 1, 2018 June 1, 2018

Brand meaning comes alive with augmented reality

The most powerful brands in the world have one thing in common — strong brand meaning. Nike encourages consumers to “just do it.” Disney…

Read More
Augmented Reality can help consumers dealing with high-stakes purchases
Augmented Reality March 6, 2017 March 7, 2017

Can AR win over customers struggling with high-stakes purchases?

Whether it’s a car, home or wedding dress, high-stakes purchases can have a tremendous impact on our lives. With such big commitments, consumers want…

Read More

Our squad members are affiliated with:


Cal Poly BW 50hCCT BW 50hSuffolk BW 50h

Our opinions are our own.

About MKTGsquad

MarketingSquad

We are marketing professors who are passionate about exploring emerging technologies and strategies. Our analyses are grounded in academic research, relentlessly unbiased, and completely free.

Stay in touch

  • Follow MKTGsquad
  • Join the Squad

MKTGsquad Topics

  • Augmented Reality
  • Social Media
Created by Joachim Scholz. Copyright 2016-2017. Login.
Back to top