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Archie Mitchell

Archie Mitchell

    Hydro-flask relies heavily on consumer generated content for its product branding
    Social Media September 16, 2019 August 31, 2019

    Product branding. How to make your marketing hotter.

    More brands than ever are entering the market. Strong product branding will help you not get washed away in the digital age. Quality, community,…

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    Social Media May 6, 2019 May 15, 2019

    How can you survive the digital disruption? Maybe listen to Spotify…

    The digital disruption has shattered the foundations of many industries. Entire sectors relating to news (Huffington post, Medium), transportation (Uber, Lyft), and travel (AirBnB,…

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    About MKTGsquad

    MarketingSquad

    We are marketing professors who are passionate about exploring emerging technologies and strategies. Our analyses are grounded in academic research, relentlessly unbiased, and completely free.

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