Cal Poly develops the first generation of thought leaders in Augmented Reality Marketing. Post published under this handle are written by Cal Poly students, under close supervision and guidance of Dr. Joachim Scholz, Assistant Professor of Marketing at Cal Poly, SLO. All articles have undergone an extensive review process of at least four rounds of review.
Nowadays, consumers support purpose-driven companies. Now that purpose-driven marketing is trendy, companies hop on the bandwagon with the wrong intentions, prioritizing popularity over actual…
Influencer marketing is heading to a crisis: Consumers increasingly perceive influencers as inauthentic. As a recent report shows, only 23% of people believe content…
The world will continue to digitally develop. Therefore, the concept of omnipresence marketing is an essential strategy for your businesses. Do you want to…
Micro-tribal marketing builds loyalty by offering users experiences. This is especially true since the digital disruption. What we now see are digitally native brands…
From the outside, Los Sundays are just another tequila company. For its consumers, though, Los Sundays is an important part of what makes them,…
I have this one friend on Twitter, they’re the best. I’ll bet you have at least one friend like them too. They tell jokes,…
What if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…
Digital technologies are transforming the retail shopping experience. However, retailers are oftentimes not sure how to implement digital technology into their marketing mix. As…
Augmented reality has changed the game of social media advertising. When used well, it can enhance consumers’ experience with your brand. The key to…
Tribal marketing connects brands with communities of like-minded people and provides them with goods and services that align with their shared values. When done correctly,…
In the Summer of 2016, Niantic’s Pokémon Go became a veritable cultural phenomenon. During its debut week on the app store, the app had 7…
Many consumers consider trying on clothing an inconvenient and time-consuming aspect of the retail experience. They might feel overwhelmed by the many clothing options…