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MKTGsquad

Cal Poly develops the first generation of thought leaders in Augmented Reality Marketing. Post published under this handle are written by Cal Poly students, under close supervision and guidance of Dr. Joachim Scholz, Assistant Professor of Marketing at Cal Poly, SLO. All articles have undergone an extensive review process of at least four rounds of review.

    authenticity is key to purpose-driven marketing
    Uncategorized December 16, 2019 December 16, 2019

    How to successfully implement purpose-driven marketing? Authenticity is crucial.

    Nowadays, consumers ​support purpose-driven companies. Now that purpose-driven marketing is trendy, companies hop on the bandwagon with the wrong intentions, prioritizing popularity over actual…

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    Social Media October 29, 2019 October 29, 2019

    Forget influencer marketing! But what’s next?

    Influencer marketing is heading to a crisis: Consumers increasingly perceive influencers as inauthentic. As a recent report shows, ​only 23% of people believe content…

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    Domino's practices omnipresence, being available on every device
    Augmented Reality, Social Media September 23, 2019 August 31, 2019

    Omnipresence in the Marketing Landscape. What You Need to Know

    The world will continue to digitally develop. Therefore, the concept of omnipresence​ marketing is an essential strategy for your businesses. Do you want to…

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    Alo Yoga focuses its tribal marketing on the elite yogi.
    Social Media July 15, 2019 July 6, 2019

    How to Defeat Industry Giants in the Digital Era: Micro-tribal marketing

    Micro-tribal marketing builds loyalty by offering users experiences. This is especially true since the digital disruption. What we now see are digitally native brands…

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    Social Media July 1, 2019 July 4, 2019

    How to Win at Lifestyle Branding: a Look at Los Sundays

    From the outside, Los Sundays are just another tequila company. For its consumers, though, Los Sundays is an important part of what makes them,…

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    Taco Bell uses more than food to engage with millennials
    Social Media June 3, 2019 June 2, 2019

    How to engage millennials and why Taco Bell gets it right

    I have this one friend on Twitter, they’re the best. I’ll bet you have at least one friend like them too. They tell jokes,…

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    Augmented Reality February 27, 2018 May 8, 2019

    Reengineer Transmedia Storytelling with Augmented Reality

    W​hat if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…

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    Lowe's Enhances the Shopping Experience for Consumers
    Augmented Reality February 12, 2018 September 5, 2018

    How Augmented Reality can Reinvent the Shopping Experience

    Digital technologies are transforming the retail shopping experience. However, retailers are oftentimes not sure how to implement digital technology into their marketing mix. As…

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    Snapchat can augment your average world surroundings into something a bit more interesting
    Augmented Reality February 5, 2018 September 17, 2018

    Augmented Reality in Social Media: the Future of Advertising

    Augmented reality has changed the game of social media advertising. When used well, it can enhance consumers’ experience with your brand. The key to…

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    The Seahawks: A Tribal Marketing Icon
    Augmented Reality January 15, 2018 September 17, 2018

    How to increase the reach of tribal marketing with augmented reality

    Tribal marketing connects brands with communities of like-minded people and provides them with goods and services that align with their shared values. When done correctly,…

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    A first person POV of playing Pokémon Go
    Augmented Reality November 27, 2017 May 29, 2018

    How To Maximize Your Mixed Reality Campaign

    In the Summer of 2016, Niantic’s Pokémon Go became a veritable cultural phenomenon. During its debut week on the app store, the app had 7…

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    Timberland upgrades the retail experience with virtual fitting rooms.
    Augmented Reality November 13, 2017 February 4, 2018

    How to improve the retail experience with virtual fitting rooms

    Many consumers consider trying on clothing an inconvenient and time-consuming aspect of the retail experience. They might feel overwhelmed by the many clothing options…

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