When it comes to product customization, think outside the box
Marketers typically struggle to satisfy consumers’ desire for product customization. Many consumers today expect that they can design “their own” perfect sneaker or dream…
Cal Poly develops the first generation of thought leaders in Augmented Reality Marketing. Post published under this handle are written by Cal Poly students, under close supervision and guidance of Dr. Joachim Scholz, Assistant Professor of Marketing at Cal Poly, SLO. All articles have undergone an extensive review process of at least four rounds of review.
Marketers typically struggle to satisfy consumers’ desire for product customization. Many consumers today expect that they can design “their own” perfect sneaker or dream…
Building brand trust is one of the key objectives for marketing in the age of social media. A recent survey found that 83 percent of customers will recommend…
Marketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…
Nonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…