Can Augmented Reality revolutionize nonprofit marketing?
Nonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…
MKTGsquad
Cal Poly develops the first generation of thought leaders in Augmented Reality Marketing. Post published under this handle are written by Cal Poly students, under close supervision and guidance of Dr. Joachim Scholz, Assistant Professor of Marketing at Cal Poly, SLO. All articles have undergone an extensive review process of at least four rounds of review.