When it comes to product customization, think outside the box
Marketers typically struggle to satisfy consumers’ desire for product customization. Many consumers today expect that they can design “their own” perfect sneaker or dream…
How to Increase Customer Trust in 5 Simple Steps
Building brand trust is one of the key objectives for marketing in the age of social media. A recent survey found that 83 percent of customers will recommend…
How to Teach New Sales Channels old Tricks: Try Before You Buy
Marketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…
Can Augmented Reality revolutionize nonprofit marketing?
Nonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…