4 Key Takeaways for Experiential AR Marketing
Augmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
Research Note: How AR can build intimate consumer-brand relationships
Many marketers hope that augmented reality will help them create deep and meaningful consumer-brand relationships. But is that really true? And how would this…
How to increase product trial with augmented reality
Regardless of how great your product is, consumers will never know if they don’t try it. But instigating product trial can be tricky. Customers…
How empowering consumers to visualize product customizations can drive sales
Many customers today won’t buy a product unless customization is an option. They love being able to tailor products to their own style and…
How to win at gamification with augmented reality marketing
Gamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…
Emotional Branding In The Age Of Augmented Reality Marketing
The secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…
Are Your Brand Experiences Exciting Enough To Get Shared?
Consumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…
Can AR solve the experiential marketing dilemma?
Launching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…
Can augmented reality really create thrilling brand experiences?
Customers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…
5 Things Marketers Need to Know About Augmented Reality
Imagine customers could actively participate in your brand story. Or they could try out your products right from their homes – no shipping required?! Augmented reality let’s you do…