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Jo Scholz

Jo Scholz

Dr. Joachim Scholz - or Jo for short - is a marketing professor at Cal Poly, San Luis Obispo, and founder of MKTGsquad. His research helps marketers incorporate emerging technologies such as augmented reality and social media in their marketing strategies. His article on how augmented reality experiences can maximize consumer engagement won Business Horizons' Best Paper Award for 2016. Jo aspires to be a mentor for students of his digital marketing and ethnographic marketing research classes. Many of his students move on to be thought leaders on AR marketing and telling authentic and resonating brand stories through digital media.

Experiential AR Marketing
Augmented Reality July 6, 2020 July 6, 2020

4 Key Takeaways for Experiential AR Marketing

Augmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…

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Research Note: Consumer-Brand Relationships
Augmented Reality May 26, 2018 June 1, 2018

Research Note: How AR can build intimate consumer-brand relationships

Many marketers hope that augmented reality will help them create deep and meaningful consumer-brand relationships. But is that really true? And how would this…

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Augmented reality can boost product trial
Augmented Reality May 3, 2017 May 3, 2017

How to increase product trial with augmented reality

Regardless of how great your product is, consumers will never know if they don’t try it. But instigating product trial can be tricky. Customers…

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Augmented Reality April 10, 2017 April 10, 2017

How empowering consumers to visualize product customizations can drive sales

Many customers today won’t buy a product unless customization is an option. They love being able to tailor products to their own style and…

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How to win at gamification with augmented reality marketing
Augmented Reality March 27, 2017 May 29, 2018

How to win at gamification with augmented reality marketing

Gamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…

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Augmented Reality Marketing can boost emotional branding
Augmented Reality March 20, 2017 May 29, 2018

Emotional Branding In The Age Of Augmented Reality Marketing

The secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…

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Augmented Reality can create brand experiences that consumers will want to share
Augmented Reality February 27, 2017 March 5, 2017

Are Your Brand Experiences Exciting Enough To Get Shared?

Consumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…

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Augmented Reality October 17, 2016 May 29, 2018

Can AR solve the experiential marketing dilemma?

Launching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…

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Augmented Reality September 26, 2016 February 28, 2017

Can augmented reality really create thrilling brand experiences?

Customers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…

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Augmented reality by IKEA
Augmented Reality April 17, 2016 May 29, 2018

5 Things Marketers Need to Know About Augmented Reality

Imagine customers could actively participate in your brand story. Or they could try out your products right from their homes – no shipping required?! Augmented reality let’s you do…

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About MKTGsquad

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We are marketing professors who are passionate about exploring emerging technologies and strategies. Our analyses are grounded in academic research, relentlessly unbiased, and completely free.

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