4 Key Takeaways for Experiential AR Marketing
Augmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
Dr. Joachim Scholz - or Jo for short - is a marketing professor at Cal Poly, San Luis Obispo, and founder of MKTGsquad. His research helps marketers incorporate emerging technologies such as augmented reality and social media in their marketing strategies. His article on how augmented reality experiences can maximize consumer engagement won Business Horizons' Best Paper Award for 2016. Jo aspires to be a mentor for students of his digital marketing and ethnographic marketing research classes. Many of his students move on to be thought leaders on AR marketing and telling authentic and resonating brand stories through digital media.
Augmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
Many marketers hope that augmented reality will help them create deep and meaningful consumer-brand relationships. But is that really true? And how would this…
Regardless of how great your product is, consumers will never know if they don’t try it. But instigating product trial can be tricky. Customers…
Many customers today won’t buy a product unless customization is an option. They love being able to tailor products to their own style and…
Gamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…
The secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…
Consumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…
Launching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…
Customers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…
Imagine customers could actively participate in your brand story. Or they could try out your products right from their homes – no shipping required?! Augmented reality let’s you do…