4 Key Takeaways for Experiential AR Marketing
byAugmented reality has received much attention over the last few month as stores closed their doors and consumers sheltered in place. AR brings the…
Augmented Reality
Omnipresence in the Marketing Landscape. What You Need to Know
byThe world will continue to digitally develop. Therefore, the concept of omnipresence marketing is an essential strategy for your businesses. Do you want to…
Brand meaning comes alive with augmented reality
byThe most powerful brands in the world have one thing in common — strong brand meaning. Nike encourages consumers to “just do it.” Disney…
Research Note: How AR can build intimate consumer-brand relationships
byMany marketers hope that augmented reality will help them create deep and meaningful consumer-brand relationships. But is that really true? And how would this…
Reengineer Transmedia Storytelling with Augmented Reality
byWhat if instead of just entertaining your viewers, your viewers became apart of the story? With the expansion of the entertainment industry, marketers need…
How Augmented Reality can Reinvent the Shopping Experience
byDigital technologies are transforming the retail shopping experience. However, retailers are oftentimes not sure how to implement digital technology into their marketing mix. As…
Augmented Reality in Social Media: the Future of Advertising
byAugmented reality has changed the game of social media advertising. When used well, it can enhance consumers’ experience with your brand. The key to…
How to increase the reach of tribal marketing with augmented reality
byTribal marketing connects brands with communities of like-minded people and provides them with goods and services that align with their shared values. When done correctly,…
How To Maximize Your Mixed Reality Campaign
byIn the Summer of 2016, Niantic’s Pokémon Go became a veritable cultural phenomenon. During its debut week on the app store, the app had 7…
How to improve the retail experience with virtual fitting rooms
byMany consumers consider trying on clothing an inconvenient and time-consuming aspect of the retail experience. They might feel overwhelmed by the many clothing options…
How to Boost Foot Traffic in a Distracted Retail World
byHow can you make sure that consumers will actually follow through and visit your store, instead of “getting lost” along the way? Marketers are…
When it comes to product customization, think outside the box
byMarketers typically struggle to satisfy consumers’ desire for product customization. Many consumers today expect that they can design “their own” perfect sneaker or dream…