How to Teach New Sales Channels old Tricks: Try Before You Buy
byMarketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…
Augmented Reality
How to increase product trial with augmented reality
byRegardless of how great your product is, consumers will never know if they don’t try it. But instigating product trial can be tricky. Customers…
How empowering consumers to visualize product customizations can drive sales
byMany customers today won’t buy a product unless customization is an option. They love being able to tailor products to their own style and…
How to win at gamification with augmented reality marketing
byGamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…
Emotional Branding In The Age Of Augmented Reality Marketing
byThe secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…
Can Augmented Reality revolutionize nonprofit marketing?
byNonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…
Can AR win over customers struggling with high-stakes purchases?
byWhether it’s a car, home or wedding dress, high-stakes purchases can have a tremendous impact on our lives. With such big commitments, consumers want…
Are Your Brand Experiences Exciting Enough To Get Shared?
byConsumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…
How to Create Meaningful Customer Relationships with Holograms
byEvery year consumers are becoming less responsive to the ever growing number of ads. As a result, brands have been looking for new and…
Can AR solve the experiential marketing dilemma?
byLaunching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…
Can augmented reality really create thrilling brand experiences?
byCustomers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…
How to boost customer engagement with augmented reality
byBoosting customer engagement is an important strategy for marketers to increase the ROI of their marketing budget. This is especially true as traditional advertising tactics become less…