How to Increase Customer Trust in 5 Simple Steps
byBuilding brand trust is one of the key objectives for marketing in the age of social media. A recent survey found that 83 percent of customers will recommend…
Building brand trust is one of the key objectives for marketing in the age of social media. A recent survey found that 83 percent of customers will recommend…
Marketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…
Regardless of how great your product is, consumers will never know if they don’t try it. But instigating product trial can be tricky. Customers…
Many customers today won’t buy a product unless customization is an option. They love being able to tailor products to their own style and…
Gamification has quickly become one of the most exciting marketing strategies for brands that seek out a competitive edge. By applying game design elements…
The secret of many successful brands lies in building deep emotional connections with their customers. Coca-Cola is a prime example for this emotional branding…
Nonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…
Whether it’s a car, home or wedding dress, high-stakes purchases can have a tremendous impact on our lives. With such big commitments, consumers want…
Consumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…
Every year consumers are becoming less responsive to the ever growing number of ads. As a result, brands have been looking for new and…
Launching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…
Customers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…