Forget influencer marketing! But what’s next?
byInfluencer marketing is heading to a crisis: Consumers increasingly perceive influencers as inauthentic. As a recent report shows, only 23% of people believe content…
Influencer marketing is heading to a crisis: Consumers increasingly perceive influencers as inauthentic. As a recent report shows, only 23% of people believe content…
The world will continue to digitally develop. Therefore, the concept of omnipresence marketing is an essential strategy for your businesses. Do you want to…
More brands than ever are entering the market. Strong product branding will help you not get washed away in the digital age. Quality, community,…
Micro-tribal marketing builds loyalty by offering users experiences. This is especially true since the digital disruption. What we now see are digitally native brands…
From the outside, Los Sundays are just another tequila company. For its consumers, though, Los Sundays is an important part of what makes them,…
I have this one friend on Twitter, they’re the best. I’ll bet you have at least one friend like them too. They tell jokes,…
The digital disruption has shattered the foundations of many industries. Entire sectors relating to news (Huffington post, Medium), transportation (Uber, Lyft), and travel (AirBnB,…