Comments for MarketingSquad http://www.marketingsquad.net Marketing Squad Thu, 09 May 2019 01:18:26 +0000 hourly 1 https://wordpress.org/?v=5.2.2 Comment on Research Note: How AR can build intimate consumer-brand relationships by How can you survive the digital disruption? Maybe listen to Spotify... | MarketingSquad http://www.marketingsquad.net/ar/ar-intimate-consumer-brand-relationships/#comment-350 Thu, 09 May 2019 01:18:26 +0000 http://www.marketingsquad.net/?p=2571#comment-350 […] Afrobashment to Danish rap, with Spotify encouraging and empowering users to express themselves and forge relationships based on […]

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Comment on How to boost customer engagement with augmented reality by How to win at gamification marketing with augmented reality http://www.marketingsquad.net/ar/increase-customer-engagement-ar/#comment-349 Tue, 29 May 2018 18:28:52 +0000 http://www.marketingsquad.net/?p=1750#comment-349 […] how AR allows marketers to create exciting customer experiences that engage customers better than traditional advertising or even typical experiential marketing […]

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Comment on 5 Things Marketers Need to Know About Augmented Reality by Can Augmented Reality Revolutionize Nonprofit Marketing? http://www.marketingsquad.net/ar/augmented-reality/#comment-348 Tue, 29 May 2018 18:27:46 +0000 http://www.marketingsquad.net/?p=1519#comment-348 […] Emotional appeals are great at forming intentions to help, but they don’t stimulate potential donors to actually take action. In order to bridge the intention-action gap from this other side, savvy nonprofit marketers can use augmented reality (AR). […]

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Comment on How to win at gamification with augmented reality marketing by How Augmented Reality can Reinvent the Shopping Experience | MarketingSquad http://www.marketingsquad.net/ar/gamification-augmented-reality-marketing/#comment-258 Mon, 12 Feb 2018 15:09:59 +0000 http://www.marketingsquad.net/?p=2029#comment-258 […] way to do this is through ​gamification​. The app could provide different paths for customers to follow throughout the store, where they […]

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Comment on Are Your Brand Experiences Exciting Enough To Get Shared? by Augmented Reality in Social Media: the Future of Advertising | MarketingSquad http://www.marketingsquad.net/ar/brand-experiences-exciting-enough-shared/#comment-250 Mon, 05 Feb 2018 15:10:20 +0000 http://www.marketingsquad.net/?p=1951#comment-250 […] While creating an AR lens, it is always important to make the user the focus of your design. In the Beats lens, the user becomes the person wearing the headphones, making them the center of the advertisement. You do not want the lens to be centered around your product. Rather, you want the consumer to feel like they the center of attention, with your product simply enhancing the experience. […]

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Comment on Can augmented reality really create thrilling brand experiences? by How to Teach New Sales Channels old Tricks: Try Before You Buy | MarketingSquad http://www.marketingsquad.net/ar/craft-brand-experiences-ar/#comment-249 Sun, 04 Feb 2018 18:59:36 +0000 http://www.marketingsquad.net/?p=1797#comment-249 […] element is called user-bystander engagement. Marketers can use “artifacts” to increase user-bystander engagement by providing users with the opportunity to share records (e.g. pictures) of their augmented […]

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Comment on Can Augmented Reality revolutionize nonprofit marketing? by How to increase the reach of tribal marketing with augmented reality | MarketingSquad http://www.marketingsquad.net/ar/augmented-reality-nonprofit-marketing/#comment-231 Tue, 16 Jan 2018 21:04:41 +0000 http://www.marketingsquad.net/?p=2107#comment-231 […] using artifacts to create a sharable campaign, you can reach a greater audience and tap into the ​mild narcissism​ of average consumers. A campaign’s reach is also increased if bystanders can engage with […]

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Comment on How to improve the retail experience with virtual fitting rooms by How to increase the reach of tribal marketing with augmented reality | MarketingSquad http://www.marketingsquad.net/ar/retail-experience/#comment-230 Tue, 16 Jan 2018 20:12:43 +0000 http://www.marketingsquad.net/?p=2279#comment-230 […] Artifacts are the elements that exist even after an AR experience has ended. By using artifacts to create a sharable campaign, you can reach a greater audience and tap into the ​mild narcissism​ of average consumers. A campaign’s reach is also increased if bystanders can engage with the campaign. […]

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Comment on How to boost customer engagement with augmented reality by How to increase the reach of tribal marketing with augmented reality | MarketingSquad http://www.marketingsquad.net/ar/increase-customer-engagement-ar/#comment-229 Mon, 15 Jan 2018 15:33:03 +0000 http://www.marketingsquad.net/?p=1750#comment-229 […] and creates unique experiences between tribe members. As Jacob Lauing points out in his article on customer engagement, “it is this shifting of control over to the consumers that boosts levels of customer […]

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Comment on How to win at gamification with augmented reality marketing by How To Maximize Your Mixed Reality Campaign | MarketingSquad http://www.marketingsquad.net/ar/gamification-augmented-reality-marketing/#comment-197 Tue, 28 Nov 2017 17:02:45 +0000 http://www.marketingsquad.net/?p=2029#comment-197 […] can recreate this type of success by gamifying your marketing and integrating with an already established MR game. An ideal story brand fit between two […]

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