MKTGsquad

Cal Poly develops the first generation of thought leaders in Augmented Reality Marketing. Post published under this handle are written by Cal Poly students, under close supervision and guidance of Dr. Joachim Scholz, Assistant Professor of Marketing at Cal Poly, SLO. All articles have undergone an extensive review process of at least four rounds of review.

Augmented Reality June 12, 2017 October 24, 2017

When it comes to product customization, think outside the box

Marketers typically struggle to satisfy consumers’ desire for product customization. Many consumers today expect that they can design “their own” perfect sneaker or dream…

Augmented Reality May 16, 2017 September 17, 2018

How to Increase Customer Trust in 5 Simple Steps

Building brand trust is one of the key objectives for marketing in the age of social media. A recent survey found that 83 percent of customers will recommend…

InkHunter lets consumers who want to get a tattoo "try before you buy"

Augmented Reality May 15, 2017 May 29, 2018

How to Teach New Sales Channels old Tricks: Try Before You Buy

Marketers love to use the try before you buy method to help alleviate buyer’s remorse. But the rise of e-commerce and other digital sales channels…

Augmented Reality March 13, 2017 August 31, 2018

Can Augmented Reality revolutionize nonprofit marketing?

Nonprofit marketers have struggled for years to bridge the gap between intentions and action. Typical nonprofit marketing campaigns use emotional appeals to evoke empathy within potential…