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Jacob Lauing

Jacob Lauing

Jacob is a writer based in the San Francisco Bay Area. He studied journalism and integrated marketing communications at Cal Poly in San Luis Obispo. An avid sports journalist, Jacob is passionate about longform digital storytelling and has a hunger for new information.

Snickers boosted customer engagement with its augmented reality campaign.
Augmented Reality September 19, 2016 May 29, 2018

How to boost customer engagement with augmented reality

Boosting customer engagement is an important strategy for marketers to increase the ROI of their marketing budget. This is especially true as traditional advertising tactics become less…

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About MKTGsquad

MarketingSquad

We are marketing professors who are passionate about exploring emerging technologies and strategies. Our analyses are grounded in academic research, relentlessly unbiased, and completely free.

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