Are Your Brand Experiences Exciting Enough To Get Shared?
byConsumers naturally share what is exciting to them. Marketers know this, and are constantly searching for new ways to create gripping brand experiences. With more and…
user-bystander engagement
Can AR solve the experiential marketing dilemma?
byLaunching experiential marketing campaigns help brands to get noticed in today’s saturated media landscape. In recent years, marketers designed ever more extreme experiences in hopes to “go viral”…
Can augmented reality really create thrilling brand experiences?
byCustomers don’t care about crafty jingles anymore. They expect exciting and even thrilling brand experiences. How can marketers cater to this shift in consumer…